7-Eleven Indonesia Innovating in Emerging Markets |
作者姓名:Marleen Dieleman; Ishtiaq Mahmood; Peter Darmawan; |
商品類型:Case (Field) | 商品編號:9B15M081 |
出版日期:2015/09/15 | 內容長度:13 頁 |
The global convenience store brand 7-Eleven entered Indonesia in 2009, with local player PT Modern International as the master franchisor. To differentiate the stores from other convenience stores and to cater to emerging market customers in Indonesia, the CEO combined the idea of a restaurant and a convenience store in his new 7-Eleven outlets. The 7-Eleven stores provided an affordable and convenient location for youth to hang out and have a quick .....more
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